Electronic Entertainment Expo: E3 2010 Creativity Unleashed
Publicado en Junio 14, 2010, 2:26 pmAutor : TechNVR Team
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E3 Expo is the world's premiere trade show for computer and video games and related products.
E3 Expo Los Angeles Convention Center 1201 South Figueroa Street Los Angeles, California 90015 Phone: 213.741.1151 Fax: 213.765.4266
Nearly 250 exhibitors, including publishing giants Microsoft, Sony and Nintendo, plan to hype their latest games and gizmos. The Entertainment Software Association expects 45,000 attendees this week.
Microsoft and Sony unveiled their respective motion-control doodads at last year's E3 and will focus their attention at this year's show on games that use the camera-based systems. Nintendo, who launched motion control into the mainstream in 2006 with the Wii, will meanwhile flaunt their pulse-detecting Wii Vitality Sensor and the 3DS, a 3-D handheld device.
In anticipation of the expo, which has events beginning Sunday but officially kicks off Tuesday, Sony lunged into 3-D gaming last week by releasing three downloadable 3-D games for the PlayStation 3. The publisher plans to demonstrate 3-D versions of bigger games at E3, such as "Killzone 3" and "Gran Turismo 5." Other game makers will also exhibit 3-D titles that require a 3-D TV or computer.
Besides motion control and 3-D gaming, many attendees will no doubt be buzzing about what effect mobile and cheap-to-produce-and-play online games, such as "FarmVille" and "Mafia Wars," will have on the industry, though such titles won't have a major presence at the convention. Developers of bigger games are now paying attention to the popular little guys.
E3 will also include celebrity appearances and absurdly lavish soirees. "The O.C." actress Rachel Bilson is hosting THQ's "Homefront" pool party while "Saturday Night Live" cast member Kenan Thompson is throwing EA's "Bulletstorm" bash. "Deadliest Catch" captain Sig Hansen and "Man vs. Wild" explorer Bear Grylls will descend on the Crave Games booth.
More importantly, the convention will serve as an opportunity for people in the gaming industry to see what their peers have been working on. Josh Olin, community manager for "Call of Duty: Black Ops" developer Treyarch, is looking forward to experiencing "Gears of War III," the third installment of Epic Games' bloody third-person shooter series.
Other new installments slated to be on display include intergalactic first-person prequel "Halo: Reach," expansive role-playing sequel "Fable III" and cyborg blaster "Deus Ex: Human Revolution." Among the anticipated franchise follow-ups are survival space thriller "Dead Space 2," futuristic shooter "Crysis 2" and behemoth zombie slasher "Dead Rising 2."
